With a new vision to be the world's most loved coffee brand, Costa wanted to launch and embed their new values into the business. So we mixed the sounds of Costa with real instruments, and created four bespoke tracks. Each was developed so than when people listened to it, they began to feel the values of Warmth, Courage, Passion or Trust. The Soundtrack is being used across the business - from video communications to music on webinars.
Haleon is a new consumer healthcare company, launched in July 2022. Breaking away from pharmaceutical company GSK, they immediately became the world’s largest Consumer Healthcare organization. However, whilst they have many iconic power brands, no-one (yet) knows the Haleon name. This was an amazing opportunity (and a huge challenge) to create something from scratch. Our aim was to ensure that the EVP would be more than just a communications platform – it would be a strategic tool to guide those designing the everyday experience towards actions and decisions that enrich the employee experience and deliver on the promise.
US students knew M&Ms, Snickers, and Skittles – but they didn’t know Mars. Which meant getting them excited about their early talent offering was proving quite tricky. Luckily, we had a solid virtual strategy and big idea that would change that. Through ‘The Vault of Secrets’, we engaged students in an immersive, gamified virtual experience that would show them why they should apply for a Mars internship and how to go about doing it. From wacky green screen backgrounds and top tips to a larger-than-life host and giant products, our semi-live approach brought the Mars magic to them – with zero technical hiccups and seriously impressive results.
Sales Consultants at Ford need to understand all the detailed information behind every product they’re selling – and usually they use product guides and digital learning materials to get up to speed. But when Ford released five new Commercial Vehicles at once, across 20 European markets, we knew they’d need a little more help than usual. Creating an ‘Instructor-led Training Pack’ for each market and a ‘Train the Trainer’ event that would bring Ford representatives together for a ‘hands-on’ learning experience, we engaged Trainers from all markets to support the people they need to sell their vehicles in a truly unforgettable way.
By the end of 2021, Next plan to become the largest online fashion aggregator in Europe. They have the infrastructure, the technology, the warehousing and the logistics to achieve this, but what they didn’t have was the developers. With an immediate need for 100 Experienced Developers, we created a social and video-led campaign. At the heart of it was a huge, purpose-built ‘vision board’ that mapped out how IT would revolutionise the retail space. Current Next developers then helped tell the story of this vision through episodic video content that touched on all aspects of life at Next – from the vision to wellbeing to inclusion to tech. The campaign has since been extended, adapted for wider use and adopted across internal divisions too – with the vision board becoming a permanent feature in Next’s IT department.