TRIPTK
TRIPTK is a global brand transformation studio.
We decode and recode culture to invent and reinvent brands.
TRIPTK has partnered with VF Corporation to provide insight-driven growth strategies for its portfolio of leading lifestyle brands, developing culturally-attuned playbooks for newly acquired and iconic brand institutions like VANS and The North Face. Our work has driven commercial impact across consulting domains including brand positioning, audience and go-to-market strategy, product design, communications strategy, M&A and Innovation; all while furthering VF's commitment to social and environmental responsibility.
TRIPTK works with senior brand leaders across Marriott International’s expansive brand portfolio, including luxury brands like W Hotels, JW Marriott, and The Ritz-Carlton, as well as Select Service brands like AC Hotels and Element. Our partnership has spanned post-acquisition integration, portfolio wide experience design, and re-envisioning loyalty programs through to specific brand strategies against emerging priorities like wellness and sustainability.
Over several years of strategic partnership, TRIPTK has delivered enterprise, category, and brand level solutions to position Diageo at the forefront of consumer culture. Leveraging our unique cultural intelligence capabilities we've applied data-rich insights to re-position brands, define emerging consumer targets, map category trajectories, unearth whitespace opportunities and develop new brand innovations.1
Following the acquisition of a storied pageant platform with a massive global audience, Endeavor engaged TRIPTK to re-frame and re-define the Miss Universe brand to address cultural headwinds and re-launch the organisation for diversified revenue growth. Powered by thought leadership on the future of femininity, we anchored the organisation in a new purpose-driven big brand idea and developed a new brand design system that harnessed the ambition of a new generation of women and girls.
Seeking to break into the US cannabis market, Cronos Group tapped TRIPTK to support them in developing a ground-up, consumer-driven business strategy. TRIPTK designed a custom-to-cannabis intelligence platform to inform consumer prioritisation, brand building, and innovation platform development. Our cross-vertical portfolio strategy is now being used to identify places to play and propositions that leverage Cronos Group’s uniquely unfair advantages in distribution and R&D capabilities.
