Havas Red
Making brands meaningful in a disrupted world
We drive meaning through disruption.
As disruptors ourselves, we understand what it means to be disrupted.
We help complex brands navigate this new world to ensure they are telling a meaningful story across all channels and audiences.
We are part of a dynamic micro-network, that is globally connected but agile enough to build a team around flexibility, smarts and creativity, with a mindset that is open to change and adaptation.
In a crowded media environment that was still dominated by Covid-19, we knew we had to disrupt the landscape to maximise Amex's partnership with Wimbledon. To demonstrate how tennis is better with Amex, we created a unique Wimbledon experience with world champion Andy Murray front and centre. As well as securing the front cover of the Times magazine, we generated a total reach of 142 million with over 99% positive sentiment. We also successfully moved Amex up to joint first place for Wimbledon's sponsorship coverage, in a year where coverage dropped by 37% across the board. Game, set and match.
To celebrate the Companion Voucher and support the Amex BA Prem Plus proposition we created the world’s most shareable street-food travel snack - a Twist & Share bagel. Launched by celebrity foodies and keen travel companions Jessie and Lennie Ware, we also served it up to consumers IRL and of course in-flight. The campaign generated 39.9m opportunities to see, with a 30% increase in BA Amex search impressions the week following launch, while 92.8% of bylines included both the Companion Voucher messaging and Card attribution. Not to mention a mesmerising, melt-in-your-mouth gif!
To raise awareness of Pringles’ ongoing partnership with mental health charity Movember, we needed to create standout media mo-ment, while highlighting the significance of the issue. We made a bold recommendation to shake up Pringles’ brand identity by changing the look of their iconic mascot, Mr. P, who went through his very own 'shave down’ for the campaign and grew his mo back throughout the month of November. The campaign garnered attention in 11 European markets with tens of millions of media impressions.
Capitalising on the zeitgeist of reconnecting with the great outdoors amid the pandemic, we launched the Land Rover Defender School of Adventure, giving people the opportunity to unleash their adventurous side and learn how to become a true Land Rover Defender Adventurer. Built for 32 individual markets, the School of Adventure was fronted by local high-profile adventurers to create a series of tutorials that taught people how to think and act like an adventurer, creating ‘Masterclass’ style content that lived on beyond the campaign.
Thankfully, many children around the world have been shielded from the noise and impact of Covid-19. UNICEF wanted to reassure them that the “grown ups” focused on fighting this pandemic were still listening to them. We created a global content-driven campaign, 'Masked Not Muted', spearheaded by a video, written in collaboration with children from around the world. It called on children globally to stand up for inclusion in the fight to save ourselves and our planet. The content was translated into multiple languages, with the video shared by over 190 UNICEF offices around the world, garnering millions of eyeballs.
We are the communications agency of record for ManpowerGroup, managing strategic communications and media relations. Our remit involves supporting the global comms team with strategic comms priorities from messaging development, to thought leadership ideation and story-mining. Our goal is to tell the ManpowerGroup business story through the lens of the company's global executives, positioning the organisation as the "go-to" for expertise on workplace and talent solutions. To date we’ve secured top tier thought leadership and profiling in platinum publishers and media companies, including The Financial Times, Sky News, CNN International, Cheddar, MSN, Bloomberg Radio and Yahoo!
We developed a hyper-local strategy to raise awareness of TalkTalk’s new superior broadband technology, Future Fibre, as it rolled out across Manchester. Using business insights and giving away free Future Fibre for six months, we were able to segment key stories and initiatives for each audience segment and all with minimal budget. Within three months, we had demonstrated how many businesses were able to diversify their offering thanks to TalkTalk, proven the demand for a better broadband connection following the pandemic, and created a community initiative that saw TalkTalk donate a defibrillator to a local gymnastics group.
