Conran Design Group
We’re a branding consultancy with a 65-year heritage, specialising in brand strategy, design and communications.
Cow & Gate needed a more modern image to reinforce its position as the largest baby feeding brand in the UK. Our design solution created a fresh yet authentic brand world where a suite of animal characters embodied the brand and brought a sense of energy and dynamism to the products – all while representing the different stages of infant development. As well as aiding product navigation, the design added depth and meaning to Cow & Gate's offering.
Sport England needed a powerful new name, visual identity, launch film and strategy documents for its radical 10-year vision to engage more people in sport and physical activity. Our work covered digital, social and event activation from initiation through to launch, and was delivered against an aggressive timeline to a broad steering team. 'Uniting the Movement' was given a powerful visual identity, and the emotive launch film, voiced by Dame Kelly Holmes, acted as a rallying cry to potential sponsors and partners.
With around 14 million customers, Phoenix Group is the largest long-term savings and retirement business in the UK. Over the past three years, the Group has undergone a strategic evolution, moving from being a traditional closed book consolidator to a purpose-led business with growing consumer brands. Our 2021 reporting suite (annual, sustainability and climate reports) comprised a new visual identity which reflects the Group’s purpose – helping people secure a life of possibilities – and included informative infographics and charts to demystify the Group’s operating, cash generation and value creation models.
With the number of people suffering from chronic diseases continuing to spiral globally, Sanofi wanted to create a brand and identity to match the bold possibilities and aspirations of the business. Given the global scale of its challenge, we had no choice but to be bold: our creative concept had to say ‘We're not just another healthcare brand; we won’t sound like one and we won’t behave like one.' Our creative platform, Pioneering Possibilities, captures the bold spirit and energy of the single-minded, purpose-driven organisation. We identified and articulated the brand’s reason for being ‘beyond medicine’, driving innovation and transformation in the process.
Strepsils believes that life should never be interrupted by respiratory conditions. With different lead products across global markets, the 70-year-old throat medicine brand wanted to convey its purpose in a consistent, creative and effective way – and sought our help in making it happen. Taking the duality of science and humanity as the focus, our team set three simple principles around which all creative work hinged: balance, depth and movement. These then served as the creative springboard for a comprehensive set of guidelines, covering everything from brand behaviours, digital and motion to photography, typography, illustrations and use of colour.
As almost everything we do – work, shop, manage money – has moved online, the risks to our personal security and safety have increased exponentially. In 2019, cybersecurity company Kromtech needed a new brand, one that would be powerfully positioned as a positive alternative in a sector lacking in clarity and innovation. In response, we created Clario. Clario’s mission is to empower people to take control of their digital lives, with a name and brand that reflects this unique position, and that challenges tired and overused sector conventions. The effect on the business has been profound, aiding and accelerating business transformation and growth.
In a drive to build a more entrepreneurial culture within its newly merged organisation and to manage the corporate brand consistently, Coca-Cola Europacific Partners (CCEP) needed to support and empower its communications teams in the delivery of iconic campaign and internal communications. We developed an inspiring creative vision for the brand, refreshing the CCEP visual identity and creating a toolkit to ensure consistent branded delivery across key communication channels and formats. The solution has become an important vehicle to re-connect CCEP employees with the heart of the organisation and re-ignite their excitement to be working for such an inspirational brand.
Iconic brand Gaviscon offers a heartburn solution that has been helping sufferers since the 1960s. In partnership with Havas London, we were asked to bring Gaviscon's new brand position to life, giving those who suffer from heartburn the freedom to ‘taste life without hesitation’.
A set of strategic design principles was established to inspire a refreshed and confident new brand world, which included a completely new logo and bespoke typeface. The new brand principles allowed the quirky and playful nature of the brand to thrive in advertising, while being carefully underpinned by a brand framework that promotes confidence and trust, reinforcing Gaviscon as an approachable and reassuring everyday hero.