Pop the Bublé, it’s officially Christmas! Asda's 2023 Christmas ad is here. Shot by Oscar-winning filmmaker Taika Waititi, it sees the one and only Michael Bublé make his Christmas ad debut in typically charismatic fashion, as he gets to work as Asda's inaugural Chief Quality Officer. Once again, Asda’s campaign aims to bring the British public genuine, unadulterated joy this Christmas – with the retailer and Bublé coming together to not just kick off the festive period, but to own every moment of it together.
Our first Global product campaign with HARMAN International’s iconic JBL brand - Authentic sound. Authentic you. Celebrating JBL's latest intelligent home speakers range ‘ Authentics’, the campaign appeals to members of the public who want performance quality sound – without compromising on their interior design aesthetic. Sitting at the heart are four vignettes, each styled in line with a different music genre; Hip-Hop, K-Pop, Funk and Soul and Pop - all accompanied by a classical soundtrack with a twist (Beethoven’s Symphony No. 5) remixed in the style of each genre.
Our new brand platform for Rekorderlig champions their fun, light-hearted and well, a little cheeky nature - or a ‘Little Fruktig'. That's Swedish for fruity. Encouraging us all to find time in our daily lives for light-hearted moments, the platform invites us to 'Be a Little Fruktig’ - just like Rekorderlig. And, to perfectly capture Rekorderlig's energy and Swedish DNA, every element of the brand platform has a touch of Sweden to it - from hand-painted sets, depicting scenes from the Swedish countryside, to colourful and vibrant costumes and makeup, created by Swedish designer My Zachrisson.
Our new creative platform for NHS Blood and Transplant – the Special Health Authority dedicated to saving and improving lives through blood donation and organ donation, has launched during National Blood Week, which is designed to appeal for more people to become life-saving donors. The integrated campaign particularly aims to appeal to people of Black heritage who are urgently needed to provide life-saving blood to sickle cell patients. Black donors are more likely to have rare blood types needed for people with blood disorders who receive regular transfusions, like sickle cell.
The multi-channel, multi-million-pound campaign marks the next iteration of the Molson Coors-owned brand’s ‘Keep It Fresh’ campaign in the UK – which takes inspiration from the beers Mountain Cold Refreshment and Rocky Mountains heritage, to champion freshness as an attitude and celebrate fresh perspectives. The campaign revolves around a fantastical new TV ad set on top of fictional Coors Mountain.
The Future is Open - our bold new brand platform for The UK's largest university - comes to life in every channel and touchpoint for a brand even more relevant today than at any time in its 53-year history. Our new visual identity spans everything from learning material and graduate certificates to this new TV ad, shot by Cannes Lions Film Grand Prix winning director, Malik Vitthal, which acts as a visual metaphor for the possibilities the OU enables.
Taking Ryvita back onto TV screens after six years with a new brand campaign, redesign and platform based on the idea, “Live life with a little more ‘ish’.” The campaign takes Ryvita away from its traditional territory of being a functional health brand with dieting at its core to instead occupying a broader, more culturally relevant space of liberation and versatility, revolutionising the brand and the category.
Parents today are aware of the obesity epidemic and are paralysed by an ‘Eat your greens’ mentality for their kids to eat the right things. We needed to liberate parents from this struggle to re-prioritise the enjoyment of little ones. We leant into one of the most well-known barriers to enjoyment, something passed down through the generations… “don’t play with your food”. We created a gallery where the words “don’t play with your food”, each letter created from fruit and veg. Then we let little ones, pick off and eat the pieces one by one until the piece read “do play with your food”.
Despite Asda’s Tickled Pink raising an amazing £77 million from Asda customers over the last 25 years, we wanted to change behaviour and encourage more women and men to check themselves regularly. We decided to turn the regular weekly shops into a regular reminder to self-check for breast cancer. Turning ‘self-checkouts’ in-store and online from a point of transaction to a point of tuition, The Real Self-Checkout encouraged customers to check themselves out for lumps, bumps and anything out of the ordinary - using every part of the shopper’s journey – from the store floor, to unpacking at home, to shopping online.
Our teacher recruitment campaign for The Department for Education returned in January with an intimate, wide-ranging portrait of a day in the life of a teacher. Picking up where our launch campaign left off – which saw registrations for teacher recruitment surge 21% above target – it highlights the unique nature of the career and the transformative impact teachers can have on the lives of their pupils.
Just 1.6% of London's famous blue plaques are dedicated to Black people. The Black Plaque Project is a new initiative, in partnership with Nubian Jak Community Trust, commemorating the rich, diverse contributions of Black people throughout history.