Domino’s has long been the UK’s favourite pizza brand, but were negatively impacted by Covid and an increasingly competitive landscape. Negatively impacted by Covid and fierce new entrants, Domino’s needed to increase orders, app downloads and market share. With VCCP’s memorable yodel (Domino-hoo-hoo) as a metaphor for getting the gang back together – a nod to the app’s group-ordering functionality – we successfully positioned Domino’s as owning the post-lockdown reunion moment. Media 1+ reach with TV, OOH, Radio and Digital, adding impact and memorability with 5” yodel “blipverts”, 3D yodelling OOH special builds, murals, a mobile skin that reacted to a user’s yodel (UK media first), twitch partnerships and linking up with key cultural moments, resulted in: 67% increase in app downloads, over 50k and active users increased by 42% a month.
Strong supporters of the LGBTQ+ community, Starbuck's wanted to re-address the imbalance of marginalised individuals' its representation in advertising. The transgender community's journey of self-identity was being negatively impacted by being ‘dead-named’. However, Starbucks had become a place where they could comfortably trial the use of their chosen name, often for the first time. The #WhatsYourName campaign epitomised this signature act. We partnered with young transgender support charity, Mermaids, won £1m Channel 4 ad, OOH and had Sonja, who is transgender, feature in the campaign creative. We delivered 42k+ engagements, 164% increase in calls to support Mermaid’s helpline and £100,000 donated.